April 21, 2014
Patriot’s Day Run #BostonStrong 1/5 Marathon  (at Robbins Farm Park)

Patriot’s Day Run #BostonStrong 1/5 Marathon (at Robbins Farm Park)

April 17, 2014
Last Summer in Tampa #double-entendre #tbt

Last Summer in Tampa #double-entendre #tbt

7:22pm  |   URL: http://tmblr.co/Zlhylv1DLXVKl
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April 8, 2014
8 Questions To Get You Thinking About Your Ideal Customer

8 Questions To Get You Thinking About Your Ideal Customer

Part II. Understanding Your Ideal Customer  Vintage Compass with Vintage Map via CalsidyroseIdentify your ideal customer 

How do you identify your ideal customer?

The first step is to create a fictional representation of your ideal customer.  I have always enjoyed creating buyers personas because it serves as a map that puts you on the path to locating your ideal customer. Much like trying to write a letter without a specific recipient,…

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March 27, 2014
Do you know your ideal customer?

Do you know your ideal customer?

Part I. Identifying Your Ideal Customer 

Vintage EnvelopeThis sounds like a seemingly innocuous question, right? Well, let’s begin with a simple exercise and proceed from there. I want you to think about writing a letter.

Writing To Whom

Writing a handwritten letter these days is enough of a challenge, but not knowing who to write to or what to write makes this exercise even more difficult. I’m sure you’ve…

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March 15, 2014
Capping off an awesome day at #Wildcat

Capping off an awesome day at #Wildcat

4:27pm  |   URL: http://tmblr.co/Zlhylv1ADbpij
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February 23, 2014
Big cliff

Big cliff

February 23, 2014
Urban hiking #Boston

Urban hiking #Boston

3:34pm  |   URL: http://tmblr.co/Zlhylv18IixD3
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February 23, 2014
Incredible shot #nofilter

Incredible shot #nofilter

10:17am  |   URL: http://tmblr.co/Zlhylv18Gqr8e
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February 22, 2014
The payoff

The payoff

February 22, 2014
Hog Back Mountain

Hog Back Mountain

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